The Mission Marketing Group has named James Clifton as organization chief government, stepping up from Big Dog.
Clifton will take at the newly created role with instantaneous impact running along with chairman David Morgan with an obligation for ‘main and building the task brand at some stage in its next segment of growth and delivering sustainable shareholder price.’
Clifton began Big Dog in 2008 before its acquisition using the organization four years later while he also joined the board.
He became lately appointed the chair of the institution’s Integrated Agencies Business Unit and became chief govt of some other part of the business, Pathfinder.
David Morgan stated: “We were through a length of the substantial boom, increasing via complementary acquisitions, broadening our variety of offerings, geographic unfold and area expertise. James’s appointment as Group CEO will make sure that we can both capitalize on the fulfillment that we’ve accomplished and maintain to construct one of the most dynamic and hit organizations inside the UK.
“He is a sturdy leader, together with his effective stewardship of Big Dog, seeing the enterprise gain exceptional purchaser retention, a series of sizable enterprise wins, and a report trading yr in 2018. I’m immensely pleased with the entirety we’ve executed thus far, and I’m looking ahead to operating with James to take our success to the subsequent level.”
Clifton brought: “It is nicely documented that we are in uncertain instances, in particular within the Advertising industry. But while different Groups were suffering, 2018 noticed The Mission [Group] deliver its 8th consecutive year of increase. Thanks to our particular proposition and quality of skills, I agree that we can noticeably increase in length, reach, and capability within the coming years. Clients want agencies which are flexible sufficient to assist them in achieving their pursuits in an ever-changing panorama.“
Clifton will step down from his function as leader govt of Big Dog but will offer support to the control and other businesses in the group. A successor at the agency is predicted soon, and The Drum is familiar with.
Meanwhile, the group has introduced annual sales growth of thirteen% to £seventy eight.8m for 2018 with headline pre-tax profit up utilizing 22% to £nine.5m.