The Mission Marketing Group has named James Clifton as organization chief government, stepping up from business enterprise Big Dog.
Clifton will take at the newly created role with instantaneous impact running along chairman David Morgan with an obligation for ‘main and building the task brand at some stage in its next segment of growth and delivering sustainable shareholder price.’
Clifton began Big Dog in 2008 before its acquisition by means of the organization four years later while he also joined the board.
He became lately appointed the chair of the institution’s Integrated Agencies Business Unit as well as becoming chief govt of some other a part of the business, Pathfinder.
David Morgan stated: “We were through a length of the substantial boom, increasing via complementary acquisitions, broadening our variety of offerings, geographic unfold and area expertise. James’s appointment as Group CEO will make sure that we’re able to both capitalize on the fulfillment that we’ve accomplished and maintain to construct one of the most dynamic and hit organizations inside the UK.
“He is a sturdy leader, together with his effective stewardship of Big Dog seeing the enterprise gain exceptional purchaser retention, a series of sizable enterprise wins and a report trading yr in 2018. I’m immensely pleased with the entirety we’ve executed thus far and I’m looking ahead to operating with James to take our success to the subsequent level.”
Clifton brought: “It is nicely documented that we are in uncertain instances, in particular within the Advertising industry. But while different Groups were suffering, 2018 noticed The Mission [Group] deliver its 8th consecutive year of increase. Thanks to our particular proposition and quality of skills I agree with we have the possibility to noticeably increase in length, reach and capability within the coming years. Clients want agencies which are flexible sufficient to assist them to achieve their pursuits in an ever-changing panorama.“
Clifton will step down from his function as leader govt of Big Dog but will offer support to the control, as well as other businesses in the group. A successor at the agency is predicted soon, The Drum is familiar with.
Meanwhile, the group has introduced annual sales growth of thirteen% to £seventy eight.8m for 2018 with headline pre-tax profit up by means of 22% to £nine.5m.