SEO Marketing. London companies just like yours have been using it for years to get better online results when it comes to traffic and engagement. If you’ve not yet built an SEO plan, though, your company could be in serious trouble if you want to connect with customers in London. Wondering why? It works. Statistics have shown that 93% of all online experiences with a brand or a product begin online, and those potential customers won’t see you without SEO marketing. London companies like yours turn to SEO firms all over the UK for help every day. Isn’t it time you did the same?
But What is SEO Marketing?
Still not clear exactly what SEO is? SEO actually stands for search engine optimisation. The goal is to increase the number of people who visit your site as well as the number of potential customers who visit your site. Optimisation is both about understanding how the search engines display listings and about how your target audience might look for you online, then responding to those two factors with better coding, better content, and a better solution as a whole.
Is Local SEO Different?
You may have also heard of local SEO. Company options like yours use local SEO the same way they use traditional SEO – to help potential customers find them. The difference with local SEO, though, is that the goal is to attract physical customers to a brick and mortar location. With more and more people using search engines to help them find local shops and restaurants, the goal is to tell search engines that you’re nearby the area being searched by a given customer. While it’s not really a different process, it does require some slightly different techniques.
Why SEO Firms Matter
Some companies handle their own SEO needs, but on a global and local level, in-house. While you’ll have to ultimately decide whether to hire a London SEO company to meet your needs, there are a few times when you should absolutely consider outside help. The best time to hire an SEO company is when you’re just getting started. SEO is complex, especially at first, and working with a London SEO marketing agency means that you’ll learn exactly what needs to be done. Most companies begin with a comprehensive analysis of your existing online presence, and that data will be invaluable as you build your strategy going forward. Once you learn more about SEO and about how to maintain the presence they’ve built for you, you may feel confident going forward on your own, but if you’re just getting started, you’ll want plenty of time to focus on your business, not just your SEO strategy. That can make a bit of expert help pretty important.
You may also want to consider hiring an SEO expert if your site has already experienced a Google penalty. This can happen if you’ve tried some SEO on your own but it didn’t work out quite as you’d hoped. A Google penalty can be tough to recover from, and it can mean that potential customers won’t find the site you’ve worked so hard to build. Google penalties can result from all kinds of activities you’ve tried to market your site, and if you’ve had one, you should consult an SEO professional to help you recover.
Ready to Get Started?
Think the answer is SEO marketing? London firms abound to help you tackle your digital marketing plan, whether you’re looking for local SEO help or something on a global scale, but make sure the team you hire is a good fit. You’ll want to ensure they offer the services you have in mind initially. Don’t forget to look at reviews and case studies published by the SEO firm. More than that, though, reach out to their references so you can ensure you’re getting a team that’s worth hiring. Finally, look for a team that can offer you clear, insightful reporting so that you know where you’re going and how soon you’ll begin to see results.
SEO marketing is not an overnight affair. In fact, most London SEO firms will tell you it can take up to a year to see serious results, but the reality is that without it, you may never see the level of traffic you’ve hoped for. To learn more about a London SEO firm that can help you reach all of your goals, contact us today.
Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies.
Hitesh is the CEO and Founder of Reposition Group, which encompasses a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk, and Bouncezap.com, amongst others.