Sony (Booth C11001) is showcasing new solutions evolved and designed collaboratively alongside media clients to creatively and fee-efficaciously deliver their imaginative and prescient to life. The organization champions contemporary technology with the equipment and guide that empower experts. The contemporary example is Sony’s currently announced HDC-5500 4K/HD HDR live camera system. Also on display are products for immersive imagery, workflow automation and management, cloud-primarily based offerings, and system orchestration, in conjunction with mics, video display units, and camcorders.

The Sony booth highlights center regions: content fee and workflow performance. Content value is proven thru 4K, 8K, excessive-dynamic-range (HDR) and high-body-rate (HFR) technology, which helps the advent of treasured, enticing property. IP and media services offer workflow efficiencies that guide interoperability, drive flexibility, provide automation, decorate collaboration and empower international distribution. Together, these answers beautify creativity and increase alternatives for professionals.

To meet our customers’ impending demands for the duration of this time of considerable change, our mission and guiding principle are to paintings hand-in-hand with our clients to create compelling answers,” said Theresa Alesso, president, Pro division, Sony Electronics. “Our new tagline for Sony’s expert enterprise is ‘Live Your Vision.’ This demonstrates the organization’s dedication to working intently with creators to encourage and permit them to complement their storytelling capabilities. Based on this vision, we are ‘Powering Today, Transforming Tomorrow,’ that is our subject matter for NAB 2019.”

Crystal LED Display System
At the coronary heart of the sales space, the Crystal LED display device capabilities immersive 8K x 4K imagery that proves “seeing is believing” and demonstrates why leading broadcast and global businesses have standardized on this dynamic visible experience for their maximum prominent areas.

Intelligent Media Services
Sony’s Intelligent Media Services transform conventional media chains, unencumber extra cost for richer audience engagement, and offer OTT subscription offerings for extra virtual and linear revenue streams through cloud collaboration, AI, IP, facts analytics, and software automation competencies. Intelligent Media Services is being shown in diffusion of workflows for broadcast operations, as well as sports activities and manufacturing workflows.

Ci Media Cloud
Integrated AI abilities aid object recognition, speech-to-textual content, and facial detection in Sony’s Ci Media Cloud improving discoverability, searchability, and presenting better transcription. Ci also gives stay contribution, streaming, and clipping for taking pictures and looking stay streams anywhere.

Crispin Automation
Crispin’s LoadingDock and FARlink software provide stations with the capacity to an aggregate application and industrial content material from various locations in the cloud and on-premises by the use of a centralized answer. Combining Crispin’s site visitors interface and FARlink integration with Sony Ci, station groups have the capacity to control and execute playback of all of their content material from the cloud.

Media Backbone NavigatorX
A content material- and workflow-management solution in on-premises, hybrid, and cloud configurations. New features include an improved workflow editor with the ability to schedule workflow execution and native aid for additional professional codecs, which include R3D, DNG, DPX, and EPS.

XDCAM air
A cloud-based carrier that bridges field-primarily based camcorders with centers, XDCAM air integrates with Media Backbone Hive, Media Backbone NavigatorX, and 0.33-birthday celebration structures to provide streamlined acquisition workflows. New functions consist of assist for audio intercom capability, HEVC (H.265) streaming, and multipoint-distribution streaming.

Media Backbone Hive
Integrated news- and sports-manufacturing machine streamlining production workflows from planning to archive. Media Backbone Hive offers new capabilities:

ST2110 ingest and playout
XDCAM air stay-movement and file-primarily based workflow integration
Powerful HTML5 browser-based editing, consisting of results, subtitling, 16CH audio, and waveforms.

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