BEIJING, April 23, 2019,/PRNewswire/ — On April 20, SECOO, the most important top rate lifestyle platform in Asia, joined forces with style blogger Becky for the lifestyle exhibition themed “Becky’s Choice: Mobile Walk-in Closet” at the SECOO offline revel in the middle in Beijing. As part of the blogger exhibition co-presented with SECOO and style opinion leaders, this occasion marks the start of chain exhibitions. It will be available till May four, 2019, observed through extra co-created themed exhibitions utilizing SECOO and famous bloggers. This occasion affords the exquisite lifestyle of China’s maximum influential fashion blogger to excessive-cease customers obsessed with their lives in this exceptional and appropriate season.
The SECOO exhibition related to thousands of bloggers is meant to establish a brand new online and offline interactive advertising scenario. For this offline way of life exhibition, the spatial layout was modeled after Becky’s private fashion. Meanwhile, SECOO labored with over 100 online brand partners to render a fashionable and delightful lifestyle palace. On that day, fashion blogger Becky, wearing a black V-neck shirt and purple printed skirt with frills, an outfit available for purchase at the exhibition as well, showed up as terrific as ever. As an exquisite famous style blogger followed by tens of lots of enthusiasts, Becky is hailed as an extremely influential figure within the we-media community, capable of remodeling fans into buying energy.
She said all through the event, “This is my 2d offline assembly with lovers in Beijing in current years. It’s a first-rate pride of mine to cooperate with SECOO; that’s a first for me to paintings collectively with a logo to create the sort of massive offline experience area. It absolutely represents my style ideas. SECOO has been committed to building top-class lifestyle situations for the long term.” SECOO and Becky created an extraordinary mini software for this event collectively, developing handier and incredibly digitalized shopping surroundings. This is a terrific new enjoy and an excellent marvel for her followers.
The occasion attracted many predominant high-stop style manufacturers, which communicated fascinatingly delicate and homey feelings, rendering a real “Becky’s Mobile Walk-in Closet.” Every product displayed in the space changed into up for sale by using clients scanning the QR Code. Fashion blogger Becky interacted with five lovers and launched an interest titled “Dress-up Competition.” The clothes of the fans’ clothes in the interest are quite simply available at SECOO. The coloration combination just felt proper, and the fashion turned into not anything but resourceful. The ordinary appearance becomes strikingly elegant, lively, and fascinating.
Moreover, Becky shared her mind at the up-to-date outfit trends in fashion this summer season with visitors. She unveiled her brilliant shoe series made out of one hundred seventy-five pairs and consequently her shopping power as well as her preferred add-ons. She turned into amazed after gaining knowledge that her all-time-favored new LOUIS VUITTON waist pouch was to be had at SECOO and deeply impressed with the aid of the outstanding appeal of SECOO to manufacturers. She additionally shared her normal styling strategies with guests present and advocated for her readers to discover their own style patterns. The informative and worthwhile communication demonstrated her extraordinary fashion intuition.
Founded in 2008, SECOO now serves more than 27 million excessive-quit clients and offers products and services sourced from over three 000 famous domestic and global manufacturers, such as China and Asia’s biggest online upscale product and carrier platform. In the latest years, other than imparting top rates and amazing experiences to customers via e-commerce platforms and offline stores, SECOO has also started to discover answers to satisfy more unmet wishes of customers. The goal of the SECOO exhibition regarding hundreds of bloggers is to mix emblem advertising with advertising effects and reap mass income advertising and phrase of mouth conversion for a couple of brands via immersive enjoy.
As Candy Xiong, General Manager of International Brand Center, who attended the occasion, said, “This occasion is a brand new online and offline shopping scenario based totally on the characteristics of the style blogger. SECOO integrates a couple of sources and brings in the statistics to guide many brands, such as the top digital platform Sina and Tencent. SECOO, breaking the traditional advertising fashions wherein fashion bloggers promote sales through distribution channel handiest, gift bloggers’ actual existence authentically, that’s steady with we included online and offline complete-provider version. The concept of ‘dedicated to you’ is the logo vision of SECOO, and this occasion has further extended that concept.”
Since the discharge of the strategic concept “devoted to you,” SECOO is on the way to building a larger sources pool together with high-stop brands, avant-garde designers, expert customers, and fashion bloggers, and securing strategic fees beneath collectively useful win-win cooperation. The lifestyle exhibition “Becky’s Choice: Mobile Walk-in Closet,” co-created by SECOO and fashion blogger Becky, kicks off SECOO’s blogger exhibition involving thousands of bloggers. SECOO will hold different online or offline themed exhibitions with famous bloggers in China to talk more brilliant lifestyles aesthetics to a wider scope of high-give-up fashion purchasers through mutually beneficial exhibitions.