Kendall Jenner hopes her contemporary challenge will make you smile.
The model, 23, announced on Tuesday that she has partnered with Moon, a brand new oral care agency.
In addition to serving as the face of the brand, Jenner also has a stake in the business or even co-created a fabricated from her very own: the Kendall Jenner Teeth Whitening Pen ($19.99), which “is made from some of Kendall’s preferred herbal components, like soothing lavender oil, whitening strawberry extract and the healing residences of honeysuckle flower,” in keeping with a press launch.
Moon’s other services consist of an activated charcoal toothpaste ($eight.Ninety nine), soft bristle toothbrushes ($6.Ninety nine for two) and floss ($three.Ninety nine). They’re currently to be had online via Moon’s website, and will reportedly arrive in Ulta stores in May.
“Inspired to bring a brand new, extended oral care experience, Shaun Neff partnered with style icon Kendall Jenner to co-create Kendall’s signature product, the Teeth Whitening Pen,” the enterprise’s website states. “Together their focus was clear: Disruptive design, hand selected components, and a shared aim to bring greater smiles to extra faces around the world.”
It appears Jenner can be taking a web page out of big sister Kourtney Kardashian’s Poosh playbook; all of Moon’s elements are vegan and PETA-certified cruelty lose.
According to logos filed with the United States Patent and Trademark Office beneath Moon Oral Care LLC on April 23, there could be even more merchandise coming soon. The employer has entered certifications under the names “Oral Beauty” for electric powered toothbrushes and mints, and “Elixir X” for breath freshening drinks, sprays, lip balm, lip gloss, and different tooth whitening merchandise.

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