You by no means recognize while and in which the possibility to grow to be an entrepreneur comes calling. In 2008, Kanthi Suresh was a political reporter with Doordarshan when the sports reporter on obligation dropped out. She turned into then picked to cowl the Olympics in China.
Moving from the political beat to sports did not take a great deal time, and Kanthi soon realized that the commercial enterprise of recreation changed into where she could position her new-found talent to good use.
Ten years later, when OTT systems like Hotstar and Sony Live realized that leveraging sport made exact business feel, Kanthi notion she may also translate her sports activities acumen right into a strong enterprise concept. And for that reason, Power Sportz came into being as a channel one-of-a-kind to OTT platforms.
The channel was released in May 2018 and started out to broadcast extraordinary wearing events – not just cricket – on its app. Power Sportz was released on IoS and Android structures.
Kanthi explains the idea in the back of the project. “The concept in the back of Power Sportz was to look at sports as a subject to be discussed and debated upon, rather than simply looking at it from an amusement and entertainment attitude, as accomplished in India most of these years.”
Therein lies the difference Power Sportz brings to a marketplace flooded with OTT platforms. It targets to offer a platform for all stakeholders in the carrying ecosystem, be it athletes, coaches, guide workforce, or control. “We call ourselves the voice of sports activities,” she says.
Thanks to the “early mover benefit”, her channel now claims to have near million perspectives every day.
“It changed into a critical step to go digital due to the fact there are Indians who need to look at exclusive games and now not just cricket. Our largest target market is women,” she provides.
It’s interesting to notice that Kanthi started her career as HR Manager at Reliance and Max Healthcare before turning into a TV journalist. But it changed into at Beijing Olympics that she found her proper calling: sports.
Ten years after she ventured into sports activities, in 2018, Kanthi satisfied a grasp of buyers (undisclosed) to again her and launched Power Sportz with a Rs 7 crore funding. She used the budget to build a CMS and convey content material on to the platform.
The organization nowadays has stock (backed and unsponsored) from all sports broadcasting channels. Their enterprise version is similar to any TV channel at half the cost and has a clear measurable viewership as measured via Google analytics.
“We provide unfastened industrial time, sponsorship, branded content material, and on-air integrations,” says Kanthi, adding that the business enterprise becomes experimenting with numerous commercial enterprise fashions, consisting of advertising.
“We ought to consolidate as we have grown too rapid, too early. At the identical time, we ought to build new content and offer revolutionary and inexpensive answers to corporates keen on figuring out their manufacturers with sports activities. Not too many options are available in us of a for them to help the game,” she says.
