While app usage has been on the rise, around one in five applications is installed but never launched or fully supported on a smartphone, and several apps are mostly used a few times.
Push alerts will improve the interaction of your app with your user base and help boost sales. Here are ten things you should know for better push notifications.
Establish the Purpose of your App
Before you can make effective push notifications, you need to be clear about the purpose of your app. This is essential because it will determine your development strategy for your push notifications and make them more engaging for your users.
Would you like consumers to get invested with your content, place and order, or whatever your app’s purpose is? Another important factor to determine is how often you want users to re-engage with your app. Solving these problems will allow you to build your optimal push notification strategy.
Make Use of User Data
One of the biggest tools at your disposal for developing effective push notifications is the data your users provide.
How your users already interact with your content will determine the best way to handle push notifications for your consumers.
Ensure Push Alerts are Enabled
Before you do anything else, you need to make sure your users have their push notification alerts for your app turned on. This step is absolutely vital.
One strategy to entice your users to click ‘Yes’ for push alerts is to provide them with some sort of benefit. You can display your smartphone users what advantages they get by having you to deliver push alerts to them.
Give additional reasons to participate in with a designated pop-up just before the formal request. Outline the kinds of push alerts you submit, the benefit that they would give the consumer, and how frequently consumers might expect to get them.
Send Alerts at the Optimal Time
Implement localized push scheduling into the plan so that customer groups receive updates at one time, irrespective of location, to ensure sure they’re all likely to engage with your notification.
You can also personalize the notifications depending on the time of year to make the brand more welcoming, for example in the festive periods.
Streamline the Process
Don’t overuse ads or sales alerts, in some cases doing less is a good thing. Not constantly pestering your users and bombarding their phones with push alerts will set you apart from many other apps on the market.
If you have several forms of push alerts via a single app, ensure that your customers can simply adjust their notification settings for each form of update.
Implement Narrowcast Alerts to Enhance Effectiveness
You can implement narrowcast push notifications to enhance their effectiveness using the rule definitions to send messages guided to a specified or differentiated subset of smartphone users.
The parameters you assign to the subset will vary broadly, namely mobile app experiences, user profiles and buying behaviors.
Use 1:1 Push Alerts
Individually tailored push alerts powered by user behavior or characteristics can improve interaction. Consider submitting 1:1 push alerts prompted by user data or activity, decisions, position or profile.
Pairing common broadcast, narrowcast and 1:1 push alerts would allow you to optimize message coverage and resonance.
Integrate Rich Messages
Unlike plain text notifications, rich notifications utilize colors, visuals and pictures and features in the in-app inbox.
A dedicated Inbox for your push notifications provides the advantage of allowing you to connect with app customers without disturbing their regular stream of activity.
Manage and Modify Content Depending on Performance
Rating and assessing the performance of your push notifications will help you further classify your consumers and develop more meaningful push alerts.
For example, based on activity ratings, you may customize alerts to transform a dedicated consumer into a brand supporter or resurrect a disillusioned user with an inactive ranking.
Send Time-limited Deals
Send time-limited rewards and single-use promo coupons to individual customers in the in-app inbox.
This will entice users to pay attention to your alerts and they might even start waiting in anticipation if you play your cards right.
These were just some of the tips you can use to make better push alerts for your mobile app. If you want to make an app 6 times faster and 70% cheaper, without coding a single line, head on over to Builder.ai!